Just like you have been able to generate URLs with UTM parameters from Loomly Ads Manager, you can now do so from Post Builder as well.
Including URLs with UTM parameters in your organic posts — especially if you boost them with Post Sponsoring — allows you to finely track the performance of your content, all over the web, for instance through Google Analytics.
Generating a URL with UTM parameters from Post Builder is as easy as defining a couple of standard elements for your campaign — link, source, medium, name & content — with a very simple form and then you can include your URL, with UTM parameters, in your post at the click of a button:
This update is available to all Loomly users, check it out now in Post Builder.
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