What is a Workflow?
Workflow definition: workflow refers to a repeatable system brands can use to move a piece of work closer to completion.
Workflows can be characterized as:
- Having multiple people
- From different teams and departments
- Working together towards a common goal
- Across multiple different stages
- With defined roles, expectations and deadlines
Workflows can help to reduce mistakes, save money, and improve the overall quality of a piece of work or project.
Social media workflows are often employed by marketing teams. They contain multiple steps such as:
Where different people collaborate at different stages, like:
- Ideation: product and marketing teams
- Creation: marketing team
- Proofing: product, HR and legal
- Publication: marketing team
- Review: all teams
The process is managed from one central tool – like Loomly’s brand success tool – and work cannot progress until the previous stage has been completed.
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Concept related to Workflow
Additional resources about Workflow
- What is a Workflow? A Simple Guide to Getting Started
- What is a Workflow – a Beginners Guide [3+ Real-Life Examples]
- Social Media Workflow: The Definitive Guide