What is YouTube?
YouTube ads definition: YouTube ads are a function of YouTube that allows advertisers to create video ads to be shown to the platform’s users.
YouTube ads are an extension of Google Ads. As such, they can target users based on target keywords, such as:
- Broad match keywords
- Exact match keywords
They have searched, either on YouTube or in Google’s search engine.
For example:
Wix uses YouTube ads to promote their video adverts to people who search for design-, website-, and content-management based keywords.
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