Is your marketing team as efficient and effective as it could possibly be? If they don't use marketing automation tools, they most probably aren't. The average marketer spends a third of their t…
This is a guest post from our friends at Blip. As an SMB, figuring out where to best spend your ad dollars can sometimes be tricky. Many businesses choose to dump their entire advertising budget in…
Every B2B or B2C content marketer knows that social media is a powerful – and proven – way to reach, engage, and grow a target audience to convert leads. But to get a real return on investment (ROI), …
LinkedIn has been steadily growing as a social media platform with more business owners, employees, and freelancers than ever posting regularly. LinkedIn is great as a B2B platform where people can co…
Going live on TikTok can help your brand boost engagement, answer audience questions in real-time, highlight people, products, or services, and build your audience. Creators can even earn some mone…
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
TikTok has over 1 billion monthly active users, was the first non-Facebook mobile app to reach 3 billion downloads globally and is available in over 150 countries. It especially appeals to younger …
Black Friday is the busiest shopping weekend of the year. What started as a one-day event after Thanksgiving has become a four-day shopping event ending on Cyber Monday. Last year, consumers spent …
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if you aspire to become a social media marketer, is a social media marketing degree absolutely n…
Wondering how to manage multiple social media accounts for your own brand or your agency clients? Read on. The ever-growing number of social media platforms provides brands with more opportunities to…