Public relations is not a new concept – it defines how an organization communicates with its audience and builds its reputation. But how brands use PR has changed significantly. For starters, ne…
For most experts, Pinterest is a dark horse — a platform that quietly & consistently overdeliver. In 2020, while other more-fancied social platforms, such as TikTok and Clubhouse, were grabbing…
As a brand, it’s essential to be context-aware. When you publish content on social media, identifying trending topics helps you surface talking points to anchor your own communication in a relevant…
There’s no right or wrong way to start and progress your marketing career. It’s a vast field that you can enter through various paths and at different career stages. In this article, the Loomly …
SEO has evolved over the years. Thankfully, Google has managed to rid us of spammy practices like content farming and keyword stuffing and left us with a powerful marketing tool that thrives on eas…
The passion economy gives individuals the freedom to work when they want, from where they want, and according to Ji Lin, it’s the future of work. It allows people to pursue their passions and posit…
Recruitment marketing is becoming more crucial than ever for all businesses, big and small. There are more job opportunities for top talent now, especially with the shift to mainstream remote work …
User-generated content (UGC) is a powerful weapon that every brand needs to embrace. Why? Well, for starters, a whopping 90% of consumers say user-generated content influences their buying deci…
Before the coronavirus pandemic, many organizations were resistant to the idea of remote work. A year later, and things have changed dramatically. Research from McKinsey shows there will be four to…
Not so long ago, brands questioned if they actually needed a social media team. Nowadays, however, digital in general and social media, in particular, are occupying a growing share of everyone's lives…