How to Increase Your YouTube Watch Time
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
How to Drive Sales from TikTok
TikTok has over 1 billion monthly active users, was the first non-Facebook mobile app to reach 3 billion downloads globally and is available in over 150 countries. It especially appeals to younger …
7 Marketing Strategies for Black Friday 2021
Black Friday is the busiest shopping weekend of the year. What started as a one-day event after Thanksgiving has become a four-day shopping event ending on Cyber Monday. Last year, consumers spent …
Do You Need a Social Media Marketing Degree?
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if you aspire to become a social media marketer, is a social media marketing degree absolutely n…
How to Manage Multiple Social Media Accounts
Wondering how to manage multiple social media accounts for your own brand or your agency clients? Read on. The ever-growing number of social media platforms provides brands with more opportunities to…
Celebrities on Social Media: 10 Takeaways for Your Brand
It's no surprise that celebrities dominate social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed celebrity on social media with over 500 million followers. But…
Twitter Blue Badge: How to Get Verified On Twitter
Wondering how to get the famous Twitter blue badge? Reckon your brand could benefit from the much-coveted status symbol? Good news! In May 2021, after a 4-year hiatus, Twitter announced the veri…
Creator Programs: How to Monetize Your Passion
With more creator programs and funds becoming available, we wanted to expand on our previous articles about the Passion Economy and Creators Branding. In the Passion Economy, we explained how creat…
12 DOs & DON’Ts to Build Your Brand on Instagram
Instagram is a leading social media platform with over one billion monthly active users worldwide. It’s predicted that the number of Instagram monthly active users in the United States alone will p…
Selling Online: How to Use Social Media for Ecommerce
The divide between ecommerce and social commerce is quickly disappearing. But the one thing brands know for sure is that they need to be selling online. Accelerated by the pandemic, global retai…