Not so long ago, brands questioned if they actually needed a social media team. Nowadays, however, digital in general and social media, in particular, are occupying a growing share of everyone's lives…
If you’ve played around with TikTok or Instagram filters, you’ve encountered augmented reality (AR). Immersive technology has been around for a while now, but advancements are making it easier for bra…
The global marketing automation market size is expected to reach 25.1 billion USD by the end of 2023. Given the growth in digital marketing, it’s no surprise that technologies designed to automate rep…
Digital clothing is the latest fashion. Except it’s pixels, not textiles. It’s not your stereotypical concept of catwalks, photographers, studios, and sample sizes. Instead, it flips fashion on its…
The pandemic is accelerating digital transformation for businesses, both large and small, with more brands and organizations shifting to ecommerce and social media, as well as marketing collaboration,…
Facebook is the largest social network in the world, offers an unparalleled advertising solution, belongs to a growing ecosystem – including Messenger, Instagram, and WhatsApp – and is continually add…
Everyone has probably heard about bitcoin and blockchain, but an emerging related technology is social tokens, which come with new opportunities for brands and creators. Social tokens — digital ass…
Building a successful brand requires a team with a broad set of marketing skills, including both soft skills and hard skills, as well as some underlying organizational best practices. LinkedIn’s re…
Virtual restaurants are not only a new business model changing the way traditional restaurants operate – or a lifeline for the hospitality industry during the pandemic – they also represent a new bran…
Community management is often mentioned as an after-thought to social media marketing. But, in reality, it’s just as, if not more, important. Successful brands know this, and use community manageme…