This is a guest post from our friends at Blip. As an SMB, figuring out where to best spend your ad dollars can sometimes be tricky. Many businesses choose to dump their entire advertising budget in…
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Seth …
In the past few years, we've seen the rise of many new trends and forms of marketing: digital marketing, social media marketing, relationship marketing, trust marketing, influencer marketing... when w…
In today’s competitive landscape, social media visuals have emerged as the key to brands being able to effectively communicate their stories to a digitally distracted audience. That makes sense, as p…