Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Seth …

In the past few years, we've seen the rise of many new trends and forms of marketing: digital marketing, social media marketing, relationship marketing, trust marketing, influencer marketing... when w…

In today’s competitive landscape, social media visuals have emerged as the key to brands being able to effectively communicate their stories to a digitally distracted audience. That makes sense, as p…