Loomly’s highly-anticipated direct publishing integration with TikTok is here! 🎉
With this integration, Loomly users can:
- Auto-publish posts to any type of TikTok account
- Schedule videos for peak performance times and select a cover photo to maximize engagement
- Add more short-form video in your social strategy to build your brand
- Reach over 1 billion monthly users on TikTok
- And much more to come over the next few months!
Access our comprehensive guide on how to schedule and automatically publish your TikToks with Loomly here.
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Read on to see exactly how you can take advantage of this new integration to work smarter, not harder on your TikTok campaigns.
Why TikTok?
Thanks to TikTok’s explosion of popularity, short-form video has become the most important content type across many social media platforms. Marketers are going all-in on TikTok for the opportunity to increase revenue by targeting TikTok’s growing base of 1 billion monthly global users.
TikTok has an extensive organic algorithm that surfaces relevant content to the specific audience that is the most interested and willing to invest their time in your content, no matter the industry.
There’s something for everyone, and you don’t need a lot of budget to reach your target audience and build a community. Anyone can grow on TikTok, as long as they’re able to consistently create content that is educational, entertaining, and relatable to their audience.
Plus, you can easily repurpose your TikTok content across platforms including Instagram Reels, Facebook Reels, and even YouTube Shorts. All of which you can conveniently schedule right from Loomly.
Getting Started on TikTok
Before we dive into industry-specific tips, here are a few quick tips for creating videos on TikTok:
- Always start with a catchy hook to reel people in, otherwise they’re bound to keep endlessly scrolling.
- Post at the right time.
- Use trending sounds.
- Keep it short and sweet. Attention spans are extremely limited, especially on TikTok.
- Be authentic. People are more likely to watch and engage with a video of a real person than an overly-produced brand video.
- Be sure to take full advantage of TikTok SEO: use a descriptive caption, add relevant locations, tag users, and include hashtags so your video will show up for the right people.
Read our guide, “TikTok Marketing: Everything You Need to Know to Get Started” for more information on the type of content that is most successful on TikTok, key user demographics and ideas to help you build out your next campaign.
Brands
The first step is research. Check out what other businesses are doing in your industry and your type of product. Pay attention to others in your niche who have either gone viral or built a highly engaged community.
Here’s a great example of how to showcase your product and the value it brings to your audience:
@katiecreativeco Want to grab your own Flipstik? Head to @getflipstik and use code “kcc” for 20% off of your order! This tool makes on-the-go content creation super simple and easy (+ my boyfriend who doesn’t even have social media loves it to stick his phone to his car dashboard when he is using maps!) To use your Flipstik, all you have to do is flip it open and stick it to your desired surface! To remove, you just twist! And if you wipe down the NASA adhesive once it gets dirty, it’s been tested to work 1k+ times… That is over a thousand client photoshoots made 1000x easier. What would you use your Flipstik for? Let me know in the comments below and I just might try it out for you! #getflipstik #ad #flipstik #socialmediamanager #socialmediamanagerlife #contentcreatortools #contentcreatoressentials #contentcreatorstruggles ♬ original sound – Katie | Social Media Manager
Include any relevant tags and promotions in the caption so you can make it easy for viewers to find your store and make purchases.
Freelancers and Agencies
Tap into the community and share content relevant to other social media managers that showcase your expertise in the field. Not only do you get to position yourself as a thought leader, but it’s a great way to learn from others in your industry:
@loomly If you’re wondering why your account isn’t growing as quickly as you’d like it to, it’s time to check your follower conversion rate. 📉 Divide new follows by your profile views, and then multiply by 100. This is your follower conversion rate! 🤳 In other words, out of all that are interested enough to visit your profile, how many are choosing to follow? 👀 If your follower conversion rate is below 10%, your account is most likely lacking clarity and consistency. Dial in on your most valuable content, and consistently post videos that resonate with your niche. Follow for more social strategy tips! 💚 #Loomly #socialmedia #socialmediastrategy #socialmediamarketing #socialmediamanager #socialmediatips #socialmediagrowth #socialmediabusiness #followers #socialmediametrics #tiktok #tiktokstrategy #tiktokmarketing #tiktokmarketingtips ♬ original sound – Loomly
Make sure you have a clear goal for every post you share and a strategy that ties into a larger campaign for driving business back to you!
How to Schedule Your TikToks With Loomly
Watch this video demonstration for an end-to-end walkthrough of connecting your TikTok account and scheduling your TikToks in Loomly:
Questions?
Access Loomly’s Support Articles for more details about specifications and requirements here, and don’t hesitate to reach out to us directly at support@loomly.com.
In the meantime, we’re hard at work implementing TikTok interactions and reporting, so stay tuned!
P.S. Follow Loomly on TikTok for more social media marketing tips!
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