Check-in definition: check-in refers to a feature of Facebook; it allows users to declare that they are in – or have recently visited – a specific location.
Check-ins can be used to share:
- Music venues
And show the:
- Associated Facebook page
- Map location
- Other friends who have visited
To the Facebook user’s friends in their news feed. Here how a check-in looks:
They are beneficial for marketers because they can increase the organic exposure of your Facebook page or company location.
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Additional resources about Check In
- Has “Checking In” Checked Out In Social Media?
- Social Check-Ins: From Social Engagement To Brand Advocacy
- 6 Ways Web Check-ins Can Benefit Your Brand