Market Share Definition

The Loomly Team

What is Market Share?

Market share definition: market share is the percentage of an industry’s sales or revenues that can be attributed to a particular brand during a specific time period.

Market share is calculated by dividing a brand’s revenue generated by the total revenue generated in that industry.

To give a hypothetical example:

  • Coca-Cola generates $32 billion in revenue
  • The US soft drink market is worth $300 billion
  • $32 billion / $300 billion = 0.106
  • Coca-Cola has a 10.6% market share

Market share is seen as an important metric because, as on brand’s claim to the market grows, it means they are gaining customers from their competitors.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Market Share

Concept related to Market Share

Additional resources about Market Share

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.