What is Market Share?
Market share definition: market share is the percentage of an industry’s sales or revenues that can be attributed to a particular brand during a specific time period.
Market share is calculated by dividing a brand’s revenue generated by the total revenue generated in that industry.
To give a hypothetical example:
- Coca-Cola generates $32 billion in revenue
- The US soft drink market is worth $300 billion
- $32 billion / $300 billion = 0.106
- Coca-Cola has a 10.6% market share
Market share is seen as an important metric because, as on brand’s claim to the market grows, it means they are gaining customers from their competitors.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Market Share
Concept related to Market Share
Additional resources about Market Share
- Market Share—a Key to Profitability
- Marketing: Calculating Market Share [Video]
- How to calculate market share
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
