What is an Instagram Photo Dump?
A photo dump refers to a series of up to 10 images uploaded in carousel format. It’s recently become a favorite for all types of Instagram users including influencers, brands, and even politicians.
Why should you mix photo dumps into your Instagram strategy?
- Instagram carousel posts get significantly higher engagement rates than single-image posts.
- It’s a low-effort format: photos don’t have to be perfectly edited. Authenticity is key.
- Photo dumps are a great way to establish a deeper connection with your audience by sharing a “behind the scenes” look into your brand.
The hashtag #photodump has already piled up over 1.3 million posts on Instagram:
Popularity of the term photo dump