Instagram Photo Dump Definition

What is a photo dump?

What is an Instagram Photo Dump?

A photo dump refers to a series of up to 10 images uploaded in carousel format. It’s recently become a favorite for all types of Instagram users including influencers, brands, and even politicians. 

Why should you mix photo dumps into your Instagram strategy? 

  1. Instagram carousel posts get significantly higher engagement rates than single-image posts.
  2. It’s a low-effort format: photos don’t have to be perfectly edited. Authenticity is key. 
  3. Photo dumps are a great way to establish a deeper connection with your audience by sharing a “behind the scenes” look into your brand.

The hashtag #photodump has already piled up over 1.3 million posts on Instagram:

#photodump


Popularity of the term photo dump


Additional resources about Instagram