Influencer Definition

The Loomly Team

What is an Influencer?

Influencer definition: influencer refers to a social media user who has the potential to impact buying decisions or raise brand awareness.

Influencers can generally be characterized as:

  • Operating in a specific niche
  • With a high level of engagement
  • Across one or multiple platforms

Influencers can have any number of followers. However, influencers with 10,000 or fewer followers are often called micro-influencers.

Influencers usually charge money for promotion. For example, Kim Kardashian is recorded as charging $500,000 for one Instagram post in 2019.

However, it is not uncommon for influencers – especially those with smaller audiences – to receive other types of compensations, such as:

  • Affiliate income
  • Access to events
  • Discount codes
  • Free merchandise

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