What is an Advertising Campaign?

Advertising campaign definition: advertising campaign refers to a collection of ads promoting a specific theme.

Advertising campaigns can be characterized as:

• Being made up from multiple ads and/or ad groups
• Across a single or multiple audiences
• To help a brand achieve a specific goal

For example:

Barnes and Noble want to increase the sales of non-fiction books.

They start an advertising campaign that looks like this:

• Campaign: Increase Non-Fiction Book Sales
  • Ad Group #1 – Musical Biographies
    • Facebook Ad: people who like band pages
    • Twitter Ad: people who follow musicians
  • Ad Group #2 – Sports Biographies
    • Facebook Ad: people who like the Manchester United
    • Twitter Ad: people who follow Tiger Woods

The advertising campaign is the “umbrella” theme that is supported by ad groups and specific ads.

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Popularity of the term Advertising Campaign

Concept related to Advertising Campaign

• Ad
• Ad group
• Targeting

Additional resources about Advertising Campaign

• Top 15 Ad Campaigns of the 21st Century
• 8 Types of Effective Advertising Campaigns That Can Generate Hype
• Advertising Campaigns – Meaning and its Process