What is an Advertising Campaign?
Advertising campaign definition: advertising campaign refers to a collection of ads promoting a specific theme.
Advertising campaigns can be characterized as:
- Being made up from multiple ads and/or ad groups
- Across a single or multiple audiences
- To help a brand achieve a specific goal
For example:
Barnes and Noble want to increase the sales of non-fiction books.
They start an advertising campaign that looks like this:
- Campaign: Increase Non-Fiction Book Sales
- Ad Group #1 – Musical Biographies
- Facebook Ad: people who like band pages
- Twitter Ad: people who follow musicians
- Ad Group #2 – Sports Biographies
- Facebook Ad: people who like the Manchester United
- Twitter Ad: people who follow Tiger Woods
- Ad Group #1 – Musical Biographies
The advertising campaign is the “umbrella” theme that is supported by ad groups and specific ads.

Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term Advertising Campaign
Concept related to Advertising Campaign
Additional resources about Advertising Campaign
- Top 15 Ad Campaigns of the 21st Century
- 8 Types of Effective Advertising Campaigns That Can Generate Hype
- Advertising Campaigns – Meaning and its Process
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.