Advertising Campaign Definition

What is an Advertising Campaign?

Advertising campaign definition: advertising campaign refers to a collection of ads promoting a specific theme.

Advertising campaigns can be characterized as:

Being made up from multiple ads and/or ad groups
Across a single or multiple audiences
To help a brand achieve a specific goal

For example:

Barnes and Noble want to increase the sales of non-fiction books.

They start an advertising campaign that looks like this:

Campaign: Increase Non-Fiction Book Sales
- Ad Group #1 – Musical Biographies
  - Facebook Ad: people who like band pages
  - Twitter Ad: people who follow musicians
- Ad Group #2 – Sports Biographies
  - Facebook Ad: people who like the Manchester United
  - Twitter Ad: people who follow Tiger Woods

The advertising campaign is the “umbrella” theme that is supported by ad groups and specific ads.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Advertising Campaign

Concept related to Advertising Campaign

Additional resources about Advertising Campaign

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Marketing Definitions

Loomly Blog