What is an Advertising Campaign?
Advertising campaign definition: advertising campaign refers to a collection of ads promoting a specific theme.
Advertising campaigns can be characterized as:
- Being made up from multiple ads and/or ad groups
- Across a single or multiple audiences
- To help a brand achieve a specific goal
For example:
Barnes and Noble want to increase the sales of non-fiction books.
They start an advertising campaign that looks like this:
- Campaign: Increase Non-Fiction Book Sales
- Ad Group #1 – Musical Biographies
- Facebook Ad: people who like band pages
- Twitter Ad: people who follow musicians
- Ad Group #2 – Sports Biographies
- Facebook Ad: people who like the Manchester United
- Twitter Ad: people who follow Tiger Woods
- Ad Group #1 – Musical Biographies
The advertising campaign is the “umbrella” theme that is supported by ad groups and specific ads.
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Popularity of the term Advertising Campaign
Concept related to Advertising Campaign
Additional resources about Advertising Campaign
- Top 15 Ad Campaigns of the 21st Century
- 8 Types of Effective Advertising Campaigns That Can Generate Hype
- Advertising Campaigns – Meaning and its Process
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