LTV Definition

ltv definition

What is LTV?

LTV definition: LTV is short for Lifetime Value; it refers to a brand’s predicted worth of a customer over the course of their relationship.

LTV works on the premise that not all customers are equal in monetary value. Some of them will generate more income for a brand than others.

Calculating LTV can be tricky and needs to take into account a number of factors like:


Popularity of the term LTV


Concept related to LTV


Additional resources about LTV


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.