What is Scheduling?
Scheduling definition: scheduling is uploading a piece of social media content – either an update or advert – in advance.
Scheduling is typically done by:
- Creating a post
- Uploading it to a social media calendar
- Setting a specific time and date
This allows the content to be published at the correct time without a member of the marketing team having to do it manually.
Scheduling can be done for singular updates and adverts but is most commonly done in bulk with content for the coming cycle.