What is Word of Mouth?
Word of mouth definition: There are many ways that brands can leverage word of mouth marketing. Typically using one (or a combination of) of these three tactics:
- Foundational: create a good enough product that people want to share
- Managed: create campaigns that promote word of mouth
- Referral: create a scheme that rewards users for sharing
Word of mouth is a powerful tool for marketers because it takes advantage of psychological triggers – such as social proof – that influence decision making.
For example:
LA Fitness provide their members with day passes and encourage them to train with friends so that they will ask their friends to come along and try their gym.
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Additional resources about Word of Mouth
- 7 Must-Have Word-of-Mouth Marketing Strategies [Infographic]
- Why is Word of Mouth Marketing so Important?
- Word-of-Mouth Marketing: Building a Strategy That Really Works
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