Cost Per Conversion Definition

cost per conversion definition

Cost per conversion definition: cost per conversion refers to the amount of money spent on an advert to achieve the desired action.

What counts as a “conversion” is flexible but typically refers to:

  • Registrations
  • Subscriptions
  • Sales

This process places a higher level of risk on the advertising platform, as is used less often than cost-per-click (CPC) or cost-per-impression marketing on current platforms.

Cost per conversion is also known as cost per action or cost per acquisition.


Popularity of the term Cost per Conversion


Concept related to Cost per Conversion


Additional resources about Cost per Conversion


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.