Cost per conversion definition: cost per conversion refers to the amount of money spent on an advert to achieve the desired action.
What counts as a “conversion” is flexible but typically refers to:
- Registrations
- Subscriptions
- Sales
This process places a higher level of risk on the advertising platform, as is used less often than cost-per-click (CPC) or cost-per-impression marketing on current platforms.
Cost per conversion is also known as cost per action or cost per acquisition.
Popularity of the term Cost per Conversion
Concept related to Cost per Conversion
Additional resources about Cost per Conversion
- What is Cost Per Conversion & Why is it Useful?
- How to Reduce Your Cost Per Conversion by 16-80%
- AdWords Cost per Conversion is not always Cost/Conversion
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