Cost Per Conversion Definition
Cost per conversion definition: cost per conversion refers to the amount of money spent on an advert to achieve the desired action.
What counts as a “conversion” is flexible but typically refers to:
- Registrations
- Subscriptions
- Sales
This process places a higher level of risk on the advertising platform, as is used less often than cost-per-click (CPC) or cost-per-impression marketing on current platforms.
Cost per conversion is also known as cost per action or cost per acquisition.
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Additional resources about Cost per Conversion
- What is Cost Per Conversion & Why is it Useful?
- How to Reduce Your Cost Per Conversion by 16-80%
- AdWords Cost per Conversion is not always Cost/Conversion
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