What is Cost Per Action?
Cost per action definition: cost per action is a type of advertising payment where brands are only charged when a specific action is completed.
Cost per action is also known as cost per acquisition or cost per conversion; it is typically used for high-level conversion metrics such as:
- Registrations
- Subscriptions
- Sales
Cost per action requires an advertising platform to carry more risk and is, therefore, less common than CPC or CPM advertising models.
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Additional resources about Cost Per Action
- Cost Per Action (CPA): How to Lower Your CPA in AdWords
- What is Cost-Per-Action? Putting CPA to Work for You
- (CPA) Cost Per Action Marketing: What’s it All About?
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