What is Cost Per Action?
Cost per action definition: cost per action is a type of advertising payment where brands are only charged when a specific action is completed.
Cost per action is also known as cost per acquisition or cost per conversion; it is typically used for high-level conversion metrics such as:
- Registrations
- Subscriptions
- Sales
Cost per action requires an advertising platform to carry more risk and is, therefore, less common than CPC or CPM advertising models.
Popularity of the term Cost Per Action
Concept related to Cost Per Action
Additional resources about Cost Per Action
- Cost Per Action (CPA): How to Lower Your CPA in AdWords
- What is Cost-Per-Action? Putting CPA to Work for You
- (CPA) Cost Per Action Marketing: What’s it All About?
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