Facebook Dynamic Ads Definition

The Loomly Team

What are Facebook Dynamic Ads?

Facebook dynamic ads definition: Facebook dynamic ads are responsive social media ads that update and show products based on user behavior.

Facebook dynamic ads are a form of retargeting

They aim to show relevant ecommerce products to users who have visited a website – or their competitor’s – but have left before making a purchase.

They require two elements to run effectively:

  1. Meta Pixel: to track on-site user behavior
  2. Facebook product catalog: to choose products to target

For example…

OPUMO use Facebook dynamic ads to target products to users who have visited competitor fashion retailer websites in the UK:

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