What is Machine Learning?
Machine learning definition: machine learning is a function of artificial intelligence that identifies patterns, interprets data and makes decisions.
Machine learning plays an important role in the future of marketing, especially as more brands use artificial intelligence in their strategies and tools.
Its capabilities include – but are definitely not limited to – the following:
- Customer service
- Content suggestions
- Content optimization
- Forecasting
- Lead scoring
- Price optimization
- Targeting
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Popularity of the term Machine Learning
Concept related to Machine Learning
Additional resources about Machine Learning
- Machine Learning: What it is and why it matters
- 10 Machine Learning Methods that Every Data Scientist Should Know
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