What are Millennials?

Millennials definition: millennials are a target audience of people born between 1977 and 2000.

Millennials make up 25% of the US population and influence up to one trillion dollars in buying power; they also strongly influence the purchasing decisions of older generations.

Millennials can be characterized as looking for:

• Meaning
• Purpose
• Adventure
• Entertainment

This is especially true when it comes to making brand and product decisions.

For example:

• 80% want brands to entertain them with their marketing
• 50% are willing to buy from brands that support a cause
• 37% are willing to pay more to buy a product that supports a cause
• They are 2.5 times more likely to become an early adopter

Millennials are also considered to be “Prosumers” – people who both create and consume content.

Popularity of the term Millennials

Concept related to Millennials

• Glocal marketing
• Green marketing

Additional resources about Millennials

• The Solution to Connecting with & Marketing to Millennials
• The Ultimate Guide to Millennial Marketing
• Who Are Millenials