What is a Target Market?
Target market definition: target market refers to the group of people a brand’s products or services aims to serve.
Target markets create specificity for brands and allow them to effectively target a certain sub-section or community of people.
There are no one-size-fits-all target markets; instead, they are defined by brands based on a set of factors they feel is important. These can include:
- Competitor analysis
- Customer insight
- Product analysis
By identifying a specific target market a brand can hone their brand message, storytelling, and marketing mix.