Target Market Definition

target market definition

What is a Target Market?

Target market definition: target market refers to the group of people a brand’s products or services aims to serve.

Target markets create specificity for brands and allow them to effectively target a certain sub-section or community of people.

There are no one-size-fits-all target markets; instead, they are defined by brands based on a set of factors they feel is important. These can include:

  • Competitor analysis
  • Customer insight
  • Demographics
  • Product analysis
  • Psychographics

By identifying a specific target market a brand can hone their brand message, storytelling, and marketing mix.


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