What is One to Few to Many?
One to few to many definition: one to few to many is the process where one brand markets to a small number of people who can then distribute the product to many people.
To understand one to few to many we first need to understand these two definitions:
- One to few: where a company markets to few customers
- One to many: where a company markets to lots of customers
Both of these are combined to create one to few to many.
This type of marketing model is common for companies who employ a business-to-business-to-consumer model.
Common Projects only sell their shoes through third-party retailers.
They market their services to retailers like Nordstrom (one to few), who then market and distribute the products to their large customer base (few to many).
Popularity of the term One to Few to Many