RSS Feed Definition

The Loomly Team

What is a RSS Feed?

RSS feed definition: RSS feeds allow users to collect and stay updated with online content. They are often referred to as “content aggregators”.

RSS feeds rely on authors to create an XML file that enables to content to be shown in a feed.

Users who are then “subscribed” to updates from that site can see it in their personal feed, that can be installed on a device or website.

The RSS feed has seen a decline in popularity in recent years, but many marketers still find them useful for tasks such as:

They also still play an important role in sharing podcast content to third-party applications.

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