Landing page definition: landing page, in marketing, refers to a standalone page created for the sole purpose of receiving website traffic.
Landing pages can be characterized as having:
- One conversion-based objective
- One strong call to action
They are most often used in advertising campaigns to capture traffic that has driven back to them. For example…
Facebook users who click this display advert from DUO:
Are directed back to a landing page that aims to capture their contact details in exchange for their guide to Phishing: