Landing Page Definition

The Loomly Team

Landing page definition: landing page, in marketing, refers to a standalone page created for the sole purpose of receiving website traffic.

Landing pages can be characterized as having:

  • One conversion-based objective
  • One strong call to action

They are most often used in advertising campaigns to capture traffic that has driven back to them. For example…

Facebook users who click this display advert from DUO:

Are directed back to a landing page that aims to capture their contact details in exchange for their guide to Phishing:

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Landing Page

Concept related to Landing Page

Additional resources about Landing Page

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.