Local Marketing Definition

local marketing definition

What is Local Marketing?

Local marketing definition: local marketing refers to any marketing practice that targets a specific community or area.

Local marketing is most often employed by small neighborhood businesses to attract people in the surrounding area.

These businesses can use a wide range of outbound and inbound marketing methods to attract customers including – but not limited to – the following:

  • Outbound: display ads, attending local events, community involvement, etc.
  • Inbound: Google My Business, local SEO, social media marketing, etc.

Local marketing techniques often rely on a good mix of these to reach their target audience.

Local marketing can also be used by global companies.

For example, Weight Watchers uses local marketing techniques to attract people to their community groups.


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