What is Inbound Marketing?
Inbound marketing definition: inbound marketing is a strategy that aims to attract people to a brand through content marketing.
Inbound marketing enables a brand to create content and use it to passively generate leads.
Inbound marketing achieves this by utilizing strategies such as:
- Content creation
- Content curation
- Direct marketing
- Search engine marketing
- Social media marketing
- Viral marketing
TaylorMade Golf uses inbound marketing to raise awareness of their golf clubs.
When a user looks up a term like “how to choose a golf driver” their content displays:
This brings new leads to their website who, if they like their content, may join their sales funnel via their mailing list or following them on social media.
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Concept related to Inbound Marketing
Additional resources about Inbound Marketing
- What is Inbound Marketing?
- The 5 Elements of a Strong Inbound Marketing Strategy
- 6 Inbound Marketing Techniques Every Business Should Use