What is Inbound Marketing?

Inbound marketing definition: inbound marketing is a strategy that aims to attract people to a brand through content marketing.

Inbound marketing enables a brand to create content and use it to passively generate leads.

Inbound marketing achieves this by utilizing strategies such as:

• Blogging
• Content creation
• Content curation
• Direct marketing
• Podcasting
• Search engine marketing
• Social media marketing
• Viral marketing
• Vlogging

For example:

TaylorMade Golf uses inbound marketing to raise awareness of their golf clubs.

When a user looks up a term like “how to choose a golf driver” their content displays:

This brings new leads to their website who, if they like their content, may join their sales funnel via their mailing list or following them on social media.

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Popularity of the term Inbound Marketing

Concept related to Inbound Marketing

• Content marketing

Additional resources about Inbound Marketing

• What is Inbound Marketing?
• The 5 Elements of a Strong Inbound Marketing Strategy
• 6 Inbound Marketing Techniques Every Business Should Use