What is Inbound Marketing?

Inbound marketing definition: inbound marketing is a strategy that aims to attract people to a brand through content marketing.

Inbound marketing enables a brand to create content and use it to passively generate leads.

Inbound marketing achieves this by utilizing strategies such as:

• Blogging
• Content creation
• Content curation
• Direct marketing
• Podcasting
• Search engine marketing
• Social media marketing
• Viral marketing
• Vlogging

For example:

TaylorMade Golf uses inbound marketing to raise awareness of their golf clubs.

When a user looks up a term like “how to choose a golf driver” their content displays:

This brings new leads to their website who, if they like their content, may join their sales funnel via their mailing list or following them on social media.

Popularity of the term Inbound Marketing

Concept related to Inbound Marketing

• Content marketing

Additional resources about Inbound Marketing

• What is Inbound Marketing?
• The 5 Elements of a Strong Inbound Marketing Strategy
• 6 Inbound Marketing Techniques Every Business Should Use