What is User-Generated Content?
User-generated content definition: user-generated content refers to any piece of content that is created by a brand’s customers.
User-generated content can come in the form of all rich media, including:
- Text
- Images
- Videos
- GIFs
User-generated content can be used by marketers to increase social proof, engagement, and even to fuel a content curation strategy.
For example:
Aerie started their #AerieREAL campaign to encourage women to embrace how they look and submit unfiltered photos wearing their swimsuits:
This provides them with a continuous source of content that promotes their brand message.
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Popularity of the term User-Generated Content
Concept related to User-Generated Content
Additional resources about User-Generated Content
- User-Generated Content Brings Authenticity to Brands
- Six new and creative examples of user-generated content
- UGC 101: A Guide to User-Generated Content Marketing
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