Brand Knowledge Definition

The Loomly Team

What is Brand Knowledge?

Brand knowledge definition: brand knowledge refers to a consumer’s understanding and recall of a brand and its products.

Brand knowledge is typically concerned with the consumer’s ability to remember, say, or associate a brand with the correct:

Customers who can recite this information are considered to have a high level of brand knowledge.

For example:

People who have read the book Shoe Dog by Phil Knight have a high level of brand knowledge about his company, Nike.

Popularity of the term Brand Knowledge

Concept related to Brand Knowledge

Additional resources about Brand Knowledge

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

No credit card required.