Engagement Rate Definition

engagement rate definition

What is Engagement Rate?

Engagement rate definition: engagement rate is a social media marketing metric that measures the number of interactions a piece of content has received.

Engagement rate is typically calculated based on:

  • The number of followers an account has
  • The number of people who interacted with the post

The interactions are divided by the number of followers and then multiplied by 100.

For example:

  • Loomly’s Facebook page has 10,000 likes
  • We share a blog post
  • It receives 200 interactions
  • The engagement rate for our blog post is 2%

Interactions vary depending on the content type and the social media platform being used. But, the most common interactions are:

  • Likes
  • Comments
  • Shares
  • Link clicks
  • Video views

Popularity of the term Engagement Rate


Concept related to Engagement Rate


Additional resources about Engagement Rate


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.