What are In-Stream Video Ads?
In-stream video ads definition: in-stream video ads are a function of YouTube advertising. They allow brands to create adverts for YouTube’s users.
In-stream video ads can display either before, during or after a YouTube video. Users are given the option to “skip” the advert after a period of five seconds.
To create in-stream video ads, advertisers will need both an active Google advertising account and video channel.
These ads are then dynamically targeted to users using information and behavior tracked by Google, such as recent searches or common viewing and reading habits.
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Additional resources about In-Stream Video Ads
- What are Facebook In-Stream Video Ads & Why are They Effective?
- What’s the Difference Between In-Stream and In-Banner Video Ads?
- Create In-Stream Video Ads