CTR definition: CTR is short for Click-Through Rate; it refers to the number of people who clicked a link based on the number of total impressions.

CTR can be applied to any piece of content that aims to get users to visit another webpage, such as:

• Search engine results
• Social media updates
• Landing pages
• Sales pages
• Blog posts

For example:

• Loomly shares a blog post on Facebook.
• It is seen by 1000 people
• 100 people click through to the post
• Loomly has a CTR of 10%

CTR is typically calculated automatically by an analytics tool or URL shortener.

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Popularity of the term CTR

Concept related to CTR

• Call to action
• Conversion rate
• Conversion rate optimization

Additional resources about CTR

• Click-Through Rate (CTR): Understanding Click-Through Rate for PPC
• What is CTR? What You Need to Know About Click-Through Rate
• How to Improve CTR in 7 Easy Steps