What is a Backlink?
Backlink definition: backlink is an SEO term; it refers to a hyperlink from a third-party website that points back to a brand’s website.
Backlinks are an important part of off-site optimization and inbound marketing.
Search engines – according to experts – see backlinks as a positive “vote” for the quality of a website, and therefore have a significant impact on search engine rankings.
Backlinks are acquired through methods like:
- Content syndication
- Content outreach
- Guest blogging
- Personal blog networks (PBNs)
- Purchasing links

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Popularity of the term Backlink
Concept related to Backlink
Additional resources about Backlink
- What Are Backlinks and How Do They Work? [Video]
- What are backlinks in SEO and what are the advantages of backlinks?
- How to Build Backlinks: The Definitive Guide [2019 Update]
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