What is a Backlink?

Backlink definition: backlink is an SEO term; it refers to a hyperlink from a third-party website that points back to a brand’s website.

Backlinks are an important part of off-site optimization and inbound marketing.

Search engines – according to experts – see backlinks as a positive “vote” for the quality of a website, and therefore have a significant impact on search engine rankings.

Backlinks are acquired through methods like:

• Content syndication
• Content outreach
• Guest blogging
• Personal blog networks (PBNs)
• Purchasing links

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Popularity of the term Backlink

Concept related to Backlink

• Hyperlink
• No-follow link
• Off-page optimization
• On-page optimization

Additional resources about Backlink

• What Are Backlinks and How Do They Work? [Video]
• What are backlinks in SEO and what are the advantages of backlinks?
• How to Build Backlinks: The Definitive Guide [2019 Update]

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