What is Buyer Persona?
Buyer persona definition: buyer persona refers to a fictional person that has been created to represent the demographics, traits, and key behaviors of a brand’s larger target audience.
Buyer personas allow marketers to tailor their marketing messages to one specific person; this helps ensure marketing messages are tailored.
They also help marketers to choose the correct:
- Brand voice
- Marketing mix
- Media mix
Buyer personas can be created in many different ways, but they typically draw from:
- Customer feedback
- Customer insight
- Competitor intelligence
- Focus groups
- Market research
They are usually presented with a name alongside in-depth descriptions of the person, their characteristics, their likes and dislikes, and sometimes even a fictional backstory. They always come with a name.
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Popularity of the term Buyer Persona
Popularity of the term Buyer Persona
Additional resources about Buyer Persona
- The Ultimate Guide to Developing Buyer Personas (with Templates!)
- What is a ‘Buyer Persona’ and Why is it Important?
- Buyer Personas You Want to Use: The 9 Essential Parts
