Buyer Persona Definition

buyer persona definition

What is Buyer Persona?

Buyer persona definition: buyer persona refers to a fictional person that has been created to represent the demographics, traits, and key behaviors of a brand’s larger target audience.

Buyer personas allow marketers to tailor their marketing messages to one specific person; this helps ensure marketing messages are tailored.

They also help marketers to choose the correct:

Buyer personas can be created in many different ways, but they typically draw from:

  • Customer feedback
  • Customer insight
  • Competitor intelligence
  • Focus groups
  • Market research

They are usually presented with a name alongside in-depth descriptions of the person, their characteristics, their likes and dislikes, and sometimes even a fictional backstory. They always come with a name.


Popularity of the term Buyer Persona


Popularity of the term Buyer Persona


Additional resources about Buyer Persona


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.