Buyer Persona Definition

What is Buyer Persona?

Buyer persona definition: buyer persona refers to a fictional person that has been created to represent the demographics, traits, and key behaviors of a brand’s larger target audience.

Buyer personas allow marketers to tailor their marketing messages to one specific person; this helps ensure marketing messages are tailored.

They also help marketers to choose the correct:

Brand voice
Marketing mix
Media mix

Buyer personas can be created in many different ways, but they typically draw from:

Customer feedback
Customer insight
Competitor intelligence
Focus groups
Market research

They are usually presented with a name alongside in-depth descriptions of the person, their characteristics, their likes and dislikes, and sometimes even a fictional backstory. They always come with a name.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Buyer Persona

Additional resources about Buyer Persona

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.

Marketing Definitions

Loomly Blog