What is Consumer Knowledge
Consumer knowledge is an essential aspect of marketing and is needed to influence the following aspects of an effective strategy:
Consumer knowledge can be gathered using both qualitative and quantitative methods, such as written feedback or analytics reports.
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Popularity of the term Consumer Knowledge
Additional resources about Consumer Knowledge
- The Role of Consumer Knowledge in the Study of Consumer Behavior
- Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know
- Learn more about Consumer Knowledge