What is Closed-Loop Marketing?

Closed-loop marketing definition: closed-loop marketing is the act of using data from a closed-loop feedback system to inform a brand’s marketing decisions.

Closed-loop marketing allows brands to see the ROI of different marketing channels. The data gathered can be used to influence decision making.

The closed-loop can be split into four parts:

1. User visits your website
2. User browses (and takes actions) on your website
3. User converts into a lead
4. Lead converts into a customer

When a lead converts into a customer, the closed-loop system assigns credit to the traffic source, to enable you to see the most effective content channels.

For example:

1. User visits website from Twitter
2. User reads a blog post
3. User joins the mailing list via a content upgrade
4. User buys a product

The closed-loop assigns credit to Twitter.

Popularity of the term Closed-Loop Marketing

Concept related to Closed-Loop Marketing

• Conversion path
• Conversion rate
• ROI
• Social media ROI

Additional resources about Closed-Loop Marketing

• Explore the Strategy of Closed Loop Marketing
• What the Heck is Closed Loop Marketing & Why Do You Need It?
• What is closed loop marketing? (and how to implement it)