What is Display Advertising?
Display advertising definition: display advertising is the act of advertising on a website, app or social media platform.
Display advertising involves purchasing space to run display ads, that are made up of different types of multimedia, to promote a product or raise brand awareness.
This type of advertising is popular among brands because it provides specific targeting to a wide range of demographics and interests at an affordable cost.
Better still, display advertising can be linked with analytics platforms to understand the effectiveness of a campaign, and can easily be used in conjunction with A/B testing.
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Additional resources about Display Advertising
- Display Advertising – The Ultimate Beginner’s Guide
- Display Advertising News and Tips
- A Beginner’s Guide to Display Advertising
