What is a Bid?
Bid definition: bid refers to the highest amount of money a brand is willing to pay for a cost-per-click (CPC) ad.
Bids are dictated by a brand’s advertising budget; brands who are willing to bid high enough will win an ad placement over their competition.
Nike and Adidas both want to target swimmers in California.
Both brands submit their bid:
- Nike bids $0.50
- Adidas bids $0.65
Adidas bid more money and therefore wins the primary placement. This means more people will see their ad over the course of the campaign.
Popularity of the term Bid
Concept related to Bid
Additional resources about Bid
- The 3 Types of Bid Management Systems & How They Work
- What is bid in digital marketing?
- Bid Management- Why It Matters
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