Brand Intelligence Definition
What is Brand Intelligence?
Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.
Brand intelligence data can be extracted from a wide range of sources, including:
- Blog comments
- Customer feedback
- News outlets
- Online mentions
- Social media interactions
- Social listening
By tracking what has been said, brands are able to judge intent and sentiment.
The data can then be used to inform:
With the goal of improving (or changing) the image of your brand.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Brand Intelligence
Concept related to Brand Intelligence
Additional resources about Brand Intelligence
- Brand Intelligence: 5 Steps To Understand What Your Audience Wants
- How to Turn Brand Anxiety into Brand Intelligence
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media.
Start your 15-day free trial now.
