Brand Intelligence Definition

brand intelligence definition

What is Brand Intelligence?

Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.

Brand intelligence data can be extracted from a wide range of sources, including:

  • Blog comments
  • Customer feedback
  • News outlets
  • Online mentions
  • Social media interactions
  • Social listening

By tracking what has been said, brands are able to judge intent and sentiment.

The data can then be used to inform:

  • Brand identity
  • Brand governance
  • Brand nurturing
  • Brand awareness
  • Brand advocacy

With the goal of improving (or changing) the image of your brand.

Popularity of the term Brand Intelligence

Concept related to Brand Intelligence

Additional resources about Brand Intelligence

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.