What is Brand Intelligence?
Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.
Brand intelligence data can be extracted from a wide range of sources, including:
- Blog comments
- Customer feedback
- News outlets
- Online mentions
- Social media interactions
- Social listening
By tracking what has been said, brands are able to judge intent and sentiment.
The data can then be used to inform:
- Brand identity
- Brand governance
- Brand nurturing
- Brand awareness
- Brand advocacy
With the goal of improving (or changing) the image of your brand.
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Concept related to Brand Intelligence
Additional resources about Brand Intelligence
- Brand Intelligence: 5 Steps To Understand What Your Audience Wants
- How to Turn Brand Anxiety into Brand Intelligence