Brand Intelligence Definition

brand intelligence definition

What is Brand Intelligence?

Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.

Brand intelligence data can be extracted from a wide range of sources, including:

By tracking what has been said, brands are able to judge intent and sentiment.

The data can then be used to inform:

With the goal of improving (or changing) the image of your brand.


Popularity of the term Brand Intelligence


Concept related to Brand Intelligence


Additional resources about Brand Intelligence


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.