Brand Intelligence Definition

brand intelligence definition

What is Brand Intelligence?

Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.

Brand intelligence data can be extracted from a wide range of sources, including:

  • Blog comments
  • Customer feedback
  • News outlets
  • Online mentions
  • Social media interactions
  • Social listening

By tracking what has been said, brands are able to judge intent and sentiment.

The data can then be used to inform:

  • Brand identity
  • Brand governance
  • Brand nurturing
  • Brand awareness
  • Brand advocacy

With the goal of improving (or changing) the image of your brand.


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