Marketing Dictionary
As marketing continues its digital mutation, new jargon terms and acronyms pop up almost every day, making it challenging to keep up with the newest trends in the industry: this marketing dictionary is here to help you navigate and stay on top of this revolution.
- A/B testing
- Above the fold
- Account Manager
- Acquisition strategy
- Active listening
- Ad
- Ad copy
- Ad extensions
- Ad group
- Ad placement
- Advanced Analytics
- Advertising agency
- Advertising budget
- Advertising campaign
- Affiliate marketing
- AI marketing
- Algorithm
- Alt tag
- AMA (ask me anything)
- Analytics
- API
- ARR
- Attribution modeling
- Average response time
- Awareness
- B2B
- B2C
- Backlink
- Bid
- Bio
- Bitmoji
- Blogging
- Blue ocean strategy
- Bounce rate
- Brand advocate
- Brand authenticity
- Brand awareness
- Brand governance
- Brand identity
- Brand image
- Brand integrity
- Brand intelligence
- Brand knowledge
- Brand loyalty
- Brand Manager
- Brand nurturing
- Brand penetration
- Brand performance
- Brand personality
- Brand safety
- Brand success
- Brand switching
- Brand value
- BrandJacking
- Broad match
- Buyer persona
- Buzzword
- CAC
- Calendar View
- Call to Action
- Channel effectiveness
- Channel efficiency
- Chat Bot
- Check-in
- Churn rate
- Clickbait
- Closed-loop marketing
- CMO
- CMS
- Collaboration marketing
- Community management
- Competitive advantage
- Competitive analysis
- Competitive intelligence
- Concept development
- Consumer knowledge
- Content
- Content Curation
- Content discovery
- Content distribution
- Content marketing
- Content optimization
- Content strategy
- Context marketing
- Context search
- Continuous improvement
- Conversion path
- Conversion rate
- Conversion Rate Optimization (CRO)
- Copywriter
- Cost per action
- Cost per conversion
- Cost per lead (CPL)
- Cost per mile (CPM)
- Creative commons license
- Crisis management
- CRM
- Cross channel Marketing
- Cross device marketing
- Crowdsourced content
- CTR
- Curated content
- Customer insight
- Customer journey
- Customer satisfaction
- Dark post
- Data visualization
- Decision maker
- Demographics
- Differentiation
- Digital Asset Management
- Display ad
- Direct Marketing
- Direct messaging (DM)
- Direct publishing
- Disappearing content
- Display advertising
- Domain authority
- Drip marketing
- Dynamic content
- Early adopter
- Editorial calendar
- Email list
- Email marketing
- Embedded media
- Emoji
- Employee advocate
- Employee amplification
- Engagement rate
- Ephemeral content
- Evergreen content
- Exact Match Keyword
- External link
- Facebook ads
- Facebook dynamic ads
- Facebook group
- Facebook live
- Facebook reactions
- Facebook targeting
- Follower
- Frequency capping
- Friction
- Generic brand
- Geofilter
- GIF
- Glocal marketing
- Google quality score
- Green marketing
- Gross profit
- Growth hacking
- Guerilla marketing
- Impressions
- Impulse buying
- In-house agency
- Inbound link
- Inbound marketing
- Integrated marketing communication
- Influencer
- Influencer marketing
- Infographic
- Instagram advertising
- In-stream video ads
- Intelligent software
- Internal links
- Labels
- Landing page
- Lead
- Lead generation
- Lead nurturing
- Library
- Lifecycle stages
- Likes
- LinkedIn ads
- LinkedIn endorsement
- LinkedIn recommendation
- List View
- Local marketing
- Long tail
- Long-tail keywords
- Lookalike audience
- loom.ly
- LTV
- Machine Learning
- Market share
- 10X marketing
- Marketing automation
- Marketing Manager
- Marketing mix
- Media mix
- Media planning
- Meme
- Mention
- Messenger
- Metadata
- Metatags
- Metrics
- Microblogging
- Microsite
- Middle of the funnel
- Millennials
- Minimum viable product
- Mobile first
- Mobile marketing
- Mobile optimization
- MRR
- Off-page optimization
- On-page optimization
- One to few to many
- One to one marketing
- Open rate
- Organic reach
- Page View
- Paid reach
- Photo dump
- Pinterest board
- Post
- Post Builder
- Post optimization tips
- PPC
- Price sensitivity
- Product development
- Product life cycle
- Publicist
- Publishing approval process
- Pull marketing
- Push marketing
- Reach
- Real-time marketing
- Reddit ads
- Responsive design
- Retargeting
- Retweet
- Rich media
- ROI
- RSS feed
- Saas
- Scheduling
- Segmentation
- Self serve advertising
- Sender score
- Sentiment analysis
- SEO
- Share of voice
- Shopping cart abandonment rate
- SMB
- Snapchat
- Social commerce
- Social listening
- Social media
- Social media calendar
- Social media management
- Social media manager
- Social media marketing
- Social media post ideas
- Social media ROI
- Social proof
- Sponsored post
- Stories
- Subreddit
- Target market
- Targeting
- Top of mind awareness
- Top of the funnel
- Tracking pixel
- Traffic
- Twitter advertising
- Twitter card
- Twitter trend
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