As marketing continues its digital mutation, new jargon terms and acronyms pop up almost every day, making it challenging to keep up with the newest trends in the industry: this marketing dictionary is here to help you navigate and stay on top of this revolution.
- A/B testing
- Above the fold
- Account Manager
- Acquisition strategy
- Active listening
- Ad
- Ad copy
- Ad extensions
- Ad group
- Ad placement
- Advanced Analytics
- Advertising agency
- Advertising budget
- Advertising campaign
- Affiliate marketing
- AI marketing
- Algorithm
- Alt tag
- AMA (ask me anything)
- Analytics
- API
- ARR
- Attribution modeling
- Average response time
- Awareness
- B2B
- B2C
- Backlink
- Bid
- Bio
- Bitmoji
- Blogging
- Blue ocean strategy
- Bounce rate
- Brand advocate
- Brand authenticity
- Brand awareness
- Brand governance
- Brand identity
- Brand image
- Brand integrity
- Brand intelligence
- Brand knowledge
- Brand loyalty
- Brand Manager
- Brand nurturing
- Brand penetration
- Brand performance
- Brand personality
- Brand safety
- Brand success
- Brand switching
- Brand value
- BrandJacking
- Broad match
- Buyer persona
- Buzzword
- CAC
- Calendar View
- Call to Action
- Channel effectiveness
- Channel efficiency
- Chat Bot
- Check-in
- Churn rate
- Clickbait
- Closed-loop marketing
- CMO
- CMS
- Collaboration marketing
- Community management
- Competitive advantage
- Competitive analysis
- Competitive intelligence
- Concept development
- Consumer knowledge
- Content
- Content Curation
- Content discovery
- Content distribution
- Content marketing
- Content optimization
- Content strategy
- Context marketing
- Context search
- Continuous improvement
- Conversion path
- Conversion rate
- Conversion Rate Optimization (CRO)
- Copywriter
- Cost per action
- Cost per conversion
- Cost per lead (CPL)
- Cost per mile (CPM)
- Creative commons license
- Crisis management
- CRM
- Cross channel Marketing
- Cross device marketing
- Crowdsourced content
- CTR
- Curated content
- Customer insight
- Customer journey
- Customer satisfaction
- Dark post
- Data visualization
- Decision maker
- Demographics
- Differentiation
- Digital Asset Management
- Display ad
- Direct Marketing
- Direct messaging (DM)
- Direct publishing
- Disappearing content
- Display advertising
- Domain authority
- Drip marketing
- Dynamic content
- Early adopter
- Editorial calendar
- Email list
- Email marketing
- Embedded media
- Emoji
- Employee advocate
- Employee amplification
- Engagement rate
- Ephemeral content
- Evergreen content
- Exact Match Keyword
- External link
- Facebook ads
- Facebook dynamic ads
- Facebook group
- Facebook live
- Facebook reactions
- Facebook targeting
- Follower
- Frequency capping
- Friction
- Generic brand
- Geofilter
- GIF
- Glocal marketing
- Google quality score
- Green marketing
- Gross profit
- Growth hacking
- Guerilla marketing
- Impressions
- Impulse buying
- In-house agency
- Inbound link
- Inbound marketing
- Integrated marketing communication
- Influencer
- Influencer marketing
- Infographic
- Instagram advertising
- In-stream video ads
- Intelligent software
- Internal links
- Labels
- Landing page
- Lead
- Lead generation
- Lead nurturing
- Library
- Lifecycle stages
- Likes
- LinkedIn ads
- LinkedIn endorsement
- LinkedIn recommendation
- List View
- Local marketing
- Long tail
- Long-tail keywords
- Lookalike audience
- loom.ly
- LTV
- Machine Learning
- Market share
- 10X marketing
- Marketing automation
- Marketing Manager
- Marketing mix
- Media mix
- Media planning
- Meme
- Mention
- Messenger
- Metadata
- Metatags
- Metrics
- Microblogging
- Microsite
- Middle of the funnel
- Millennials
- Minimum viable product
- Mobile first
- Mobile marketing
- Mobile optimization
- MRR
- Off-page optimization
- On-page optimization
- One to few to many
- One to one marketing
- Open rate
- Organic reach
- Page View
- Paid reach
- Photo dump
- Pinterest board
- Post
- Post Builder
- Post optimization tips
- PPC
- Price sensitivity
- Product development
- Product life cycle
- Publicist
- Publishing approval process
- Pull marketing
- Push marketing
- Reach
- Real-time marketing
- Reddit ads
- Responsive design
- Retargeting
- Retweet
- Rich media
- ROI
- RSS feed
- Saas
- Scheduling
- Segmentation
- Self serve advertising
- Sender score
- Sentiment analysis
- SEO
- Share of voice
- Shopping cart abandonment rate
- SMB
- Snapchat
- Social commerce
- Social listening
- Social media
- Social media calendar
- Social media management
- Social media manager
- Social media marketing
- Social media post ideas
- Social media ROI
- Social proof
- Sponsored post
- Stories
- Subreddit
- Target market
- Targeting
- Top of mind awareness
- Top of the funnel
- Tracking pixel
- Traffic
- Twitter advertising
- Twitter card
- Twitter trend
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